Award-winning zero-waste chilli condiments handcrafted in London.
Location: Islington, London
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Our Story
Laffe was founded by food scientist and chef Sally, whose career has always centred around making the most of great ingredients. After studying Food Science, she spent almost a decade working in London's professional kitchens as a baker, chocolatier and chef before writing The Little Book of Bananas, a cookbook dedicated to finding creative uses for overripe bananas instead of throwing them away. :contentReference[oaicite:0]{index=0}
While working as a Kitchen Manager, Sally became increasingly frustrated by the amount of perfectly edible food that was being discarded every day. Coriander stalks, ginger peel and other overlooked ingredients were routinely thrown away despite being packed with flavour. Determined to prove that these ingredients deserved a second life, she began experimenting with recipes that celebrated every part of the ingredient rather than just the parts people usually keep.
Those experiments became the foundation of Laffe and its mission of "More Taste, Less Waste." Today the company produces a growing range of chilli oils, jams and sauces that transform ingredients normally considered waste into bold, flavour-packed condiments. Every product reflects Sally's belief that reducing food waste should never mean compromising on taste—in fact, it can make food even more delicious.
Meet The Team
Sally is the founder of Laffe and combines a background in Food Science with years of experience working as a professional baker, chocolatier and chef in London. Her passion for reducing food waste has shaped every aspect of the business.
Before launching Laffe, Sally wrote The Little Book of Bananas, encouraging people to find creative ways to use overripe bananas rather than throwing them away. That same philosophy now drives the development of every Laffe product, proving that ingredients often overlooked can become something exceptional.
How It's Made
Laffe creates its condiments by making use of ingredients that are often discarded during food preparation, including vegetable stalks, peels and surplus produce. Rather than treating these as waste, they are carefully incorporated into recipes that maximise both flavour and texture.
The company continually looks for opportunities to use the whole ingredient wherever possible. One example is its Yellow Chilli Jam, which was developed after lime juice was left over from producing the Green Chilli Oil using lime zest. This creative approach helps reduce waste while inspiring entirely new products.
Sustainability
Sustainability is the driving force behind Laffe. Every product is created around the company's mission of "More Taste, Less Waste", finding valuable uses for ingredients that would otherwise be thrown away.
By using the whole ingredient wherever possible, Laffe helps reduce unnecessary food waste while creating condiments with deeper, more complex flavours. The company also shares recipes and ideas that encourage customers to waste less food in their own kitchens.
Awards
Laffe's commitment to flavour and sustainability has already earned national recognition.
- Great Taste Award Winner 2026
- NatureMade Food & Drink Awards – Highest Award for Yellow Chilli Jam.
The company has also showcased its products at major consumer events including the London Coffee Festival and Foodies Festival.
Where You'll Find Us
Laffe is based in London, where its range of zero-waste condiments is handcrafted with sustainability at its heart. The company regularly appears at artisan food markets and leading food festivals, introducing customers to its bold range of chilli oils, jams and sauces. :contentReference[oaicite:10]{index=10}
FAQs
Who founded Laffe?
Laffe was founded by Sally, a food scientist, chef and cookbook author with a passion for reducing food waste.
Where is Laffe based?
Laffe is based in London.
What makes Laffe different?
Laffe creates bold-flavoured condiments using ingredients that would normally go to waste, helping reduce food waste without compromising on taste.
What does "More Taste, Less Waste" mean?
It is Laffe's mission to use as much of every ingredient as possible, transforming overlooked parts such as stalks and peels into delicious products.
Has Laffe won any awards?
Yes. Laffe's Yellow Chilli Jam received the highest accolade at the NatureMade Food & Drink Awards.
What products does Laffe make?
The range includes chilli oils, chilli jam and sauces, all created using the company's zero-waste philosophy.
