Award-winning alcohol-free lager brewed in London without compromise.
Location: Wandsworth, London
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Our Story
All In Beer was born from a personal journey. Founder George decided to stop drinking alcohol but quickly realised that giving up alcohol often meant compromising on the beer experience he enjoyed — the social connection, the ritual and the enjoyment of sharing a drink with friends.
The alcohol-free beers available at the time felt like they were missing something. They lacked the flavour, character and experience of a great beer, creating a feeling that choosing alcohol-free meant settling for less. George believed there had to be another option: a beer that delivered everything people loved about beer, without the alcohol.
After spending months searching for the right brewing partner and developing the perfect recipe, All In Beer was created. The aim was simple — produce an alcohol-free lager that looked, tasted and felt like a proper beer, allowing people to enjoy social moments while choosing to live with intention.
Since launching in 2025, All In has grown rapidly, gaining recognition for its flavour and challenging perceptions around alcohol-free beer. The brand continues to focus on creating a beer experience without compromise and encouraging people to stay fully involved in the moments that matter.
Meet The Team
All In Beer was founded by George, whose personal experience with alcohol-free living inspired the creation of the brand.
Rather than stepping away from the social side of drinking, George wanted to prove that choosing not to drink alcohol did not mean missing out. His vision was to create a beer for people who still wanted the taste, experience and connection that comes with sharing a beer with friends.
George's approach combines entrepreneurship, determination and a passion for creating a product that reflects a more intentional approach to modern living.
How It's Made
All In Beer is brewed using premium English ingredients and a carefully developed process designed to retain the flavour and character expected from a quality lager.
The beer uses a unique "BAD Mash" process, where brewing parameters are carefully adjusted to achieve the desired flavour profile while keeping alcohol levels extremely low. The beer is then brewed over six weeks to allow the flavours to develop fully.
The result is an alcohol-free lager with a refreshing taste, satisfying body and the character of a traditional beer.
Sustainability
All In Beer focuses on creating a product that supports a more intentional lifestyle, giving customers the option to enjoy the social experience of beer without alcohol.
The brand's approach centres around balance, wellbeing and making thoughtful choices without sacrificing enjoyment or quality.
Specific environmental policies, packaging initiatives or sustainability certifications have not been published at this time.
Awards
All In Beer has quickly gained recognition within the beer industry for the quality of its alcohol-free lager.
- UK Winner – World Beer Awards 2025
- Country Gold – World Beer Awards 2025
The awards recognised All In Beer as one of the leading alcohol-free lagers in the UK, competing against established international brands.
Where You'll Find Us
All In Beer is available to customers across the UK, offering a premium alcohol-free lager for anyone looking to enjoy the taste and social experience of beer without alcohol.
Whether you're choosing alcohol-free for health, lifestyle or personal reasons, All In Beer delivers a full-flavoured alternative designed for social occasions, meals and everyday enjoyment.
What customers think
"It tastes like the real thing."
– Ellie S
FAQs
What is All In Beer?
All In Beer is an award-winning alcohol-free lager created to deliver the flavour, character and experience of traditional beer without the alcohol.
Who founded All In Beer?
All In Beer was founded by George after his own experience of giving up alcohol highlighted the lack of genuinely satisfying alcohol-free beer options.
How is All In Beer made?
All In Beer is brewed using premium English ingredients and a unique BAD Mash process designed to achieve full beer flavour while keeping alcohol levels extremely low.
Does All In Beer taste like normal beer?
All In was created specifically to provide the flavour, character and satisfaction expected from a traditional lager, without the alcohol.
What awards has All In Beer won?
All In Beer won UK Winner and Country Gold at the World Beer Awards 2025, recognising its quality within the alcohol-free beer category.
Who is All In Beer for?
All In Beer is ideal for anyone choosing an alcohol-free lifestyle while still wanting to enjoy the social experience and flavour of a quality beer.
